Companies operating in the Glamping sector continually seek to improve comfort levels in line with the changing needs of consumers. The addition of spa treatments and personal services to campsites and retreats are increasing the revenue margin in the European glamping market.
Consumers are constantly looking for opportunities to detach themselves from their digital frenzy in order to conquer those moments necessary to cultivate personal growth, harmony and well-being in general. The idea of vacation itself is evolving driven by the intensification of chronic health problems, attributed in part to the growing detachment from nature.
The media pay much more attention to the sedentary lifestyle of modern consumers with its negative effects on health. Thus, wellness tourism is a rapidly growing segment in both developed and developing countries. The main players on the market are therefore constantly striving to improve comfort levels paying great attention to keeping up with the changing needs of consumers.
The European glamping market is redefining itself, incorporating an energetic desire for well-being and comfort with respect for the natural environment.
All this has created the conditions for a sustained growth of this new frontier of hospitality.
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